Big Squid specializes in all aspects of Business Intelligence, Data Sciences and Predictive Analytics. We develop and implement innovative solutions that assist our clients in identifying and answering their most pressing Key Business Questions.
Success in building a predictive model often hinges on your data. A central element of the data concerns how it, and the resulting prediction, is framed around the business challenge - the outcome you’re interested in forecasting.
Those familiar with user experience design in the web application development context, might have heard the phrase “don’t make me think” coined by Steve Krug. This framework calls for usability and simplicity to be at the forefront of web design, even when developing the most complex of systems.
In recent years, organizations of all sizes are looking for more effective ways to proactively identify and monitor business trends and adapt accordingly in a timely manner. This is the heart and soul of Business Intelligence or BI.