Founded in 2009, Big Squid is focused bringing the power of machine learning and AI to business decision makers & unlocking the hidden value of a company's data. We built the Kraken platform to automate the ML model deployment process, while leveraging your existing analytics team and technology.


Our founder brings 17+ years of experience to the team, bringing knowledge from technology companies & consulting organizations like Omniture/Adobe, 360i, & IgnitionOne;  in addition to marketing leadership roles at AT&T & Ready Financial. Chris attended Georgia State University receiving his BS in CIS. He lives in Utah & loves spending time with his three children.

Melissa earned her MBA in Marketing from Loyola University Chicago in 2006. She spent five years in the finance industry at Northern Trust then nearly a decade on the sales side of SaaS with companies like Yahoo! & Omniture (bought by Adobe). Melissa loves animals, coin collecting, and lives with her husband in Chicago.

With over 25 years of sales experience, 15 of which most recently spent at Dell EMC, Matt joins the Big Squid team as VP of Sales. Matt originally hails from Chicago, attended the University of Wisconsin and loves all things Chicago sports  (Go Cubs!). Matt lives in Utah with his wife and two children.

Brian brings over fifteen years of experience in software/SaaS, professional services, & operations with startups and Fortune 500 organizations, with nearly eight years at Omniture/Adobe. Brian earned his MBA in IT  and BS in Engineering from University of Utah. Brian loves the outdoors and spending time with his wife and three children.



With over a decade of data-hungry analytics consulting experience, Brian has developed best practices to enable customer success by leveraging their data to achieve more. His resume spans from startups to Fortune 100s and has a passion for building successful teams. Outside the office, Brian enjoys adventuring with his wife and cattle dog.

Allan is a former US Navy SEAL with a passion for well-designed technology. He earned his MBA in MIS from Keller School of Management in 2015 and brings a decade of leadership experience with him. Allan loves anything outdoors, from SCUBA to skydiving. He lives in Utah with his wife and four children.

Nick is a CFA, spent 15 years in Finance & Economics & his resumé includes published research on the intersection of behavioral finance, quantitative insights, & investment/business strategy. Nick studied Economics at Dartmouth where he played soccer, loves cheering at his son's snowboarding competitions and lives in Utah with his wife & two children.

Brooke brings over 9 years of sales, customer service and retail experience, and holds a BS in Biology from the University of Oregon and a MBA from the University of Phoenix. She has a passion and drive for solving complex problems with innovative solutions, while focusing on developing and maintaining strategic relationships. Brooke lives in Utah and loves cheering on college football and spending time with her family.

Scott brings a decade of sales and sales development experience with some of the most savy SaaS sales organizations like Omniture/Adobe, Domo, and InsideSales.com. Scott attended the University of Utah and the University of Alcala in Madrid. Scott enjoys being outdoors mountain biking, wakeboarding, skiing, camping or spending time with his family. Scott lives in Utah with his wife, and two sons.

Matt was Chief Operating Officer and Chief Analytics Officer at Domo, where he built and led multiple teams spanning Client Services, Consulting, Marketing, Go-To-Market, and Business Operations.  When he's not immersed in work, Matt can be found scaling walls, throwing spears and crawling under barbed wire as a world-ranked Spartan obstacle course racer.

With more than 25 years in software sales & the SaaS industry, Mark serves as SVP of Strategy & Alliances; following nearly a decade years with Omniture (bought by Adobe) building their global partner sales organization. Mark attended Marquette University where he played varsity soccer.  He lives in Utah with his wife and three sons.

Earned his MS in mathematics from University of Waterloo and Ph.D. in computational physics from Rice. His work includes particle physics & quantum plasmonics. After academia, he focused on ML applications in healthcare. Jorge joins us as Sr. Director of Data Science. Jorge lives in Utah with his wife, enjoys all things math-related & playing squash.

Chris Knoch


Melissa Kirkeide

Director of Marketing

Matt Brown

VP of Sales

Brian Olesen

VP of Operations

Brian Shindurling

VP of Client Services

Allan Johnson

Director of Research & Development

Nick Magnuson

VP of Product & Engineering

Brook  Brown

Director of Consulting

Scott Bagley

 Sr. Director of Sales and ADM

Matt Belkin


Mark Dillon

SVP - Strategy  & Alliances

Jorge Zuloaga

Sr. Director Data Sciences

224 South 200 West Ste. 110

Salt Lake City, UT 84101

P.  (855) 557-7843

E. info@bigsquid.com

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